A brand can make its products available through WeChat by creating a WeChat store. WeChat shops are ecommerce experiences embedded within WeChat. Receive a verification call from a WeChat representative who will review and verify your application.Pay the $99 USD verification fee to WeChat.Confirm your phone number via SMS verification.Submit the required materials from WeChat.Select your account type (in the case of an overseas account, Service Account will be your only option).You can start creating a WeChat Official Account by going to the WeChat Official Accounts page and completing the following steps: Users can then open either a service account or their subscription account folder in order to access articles published by brands. The customer service window lasts 48 hours from the moment the account receives the last message from that user. These messages will be considered “customer service messages” and will therefore not be counted into the account quota. These accounts are for corporations like Slack or Facebook.īoth types of accounts let you send an unlimited number of messages to any user who messages the account directly. They appear in a “subscription” folder that users have to open in order to see the latest articles. These accounts can post articles daily (one push notification per day) but are less visible than service accounts in your news feeds. It offers customer service, ecommerce, CRM, and API integration features. They are extremely visible but are limited to four push notifications per month. These accounts appear alongside “friends” for WeChat users. There are three types of WeChat Official Accounts that can be used for marketing: Instead, they appear in WeChat’s chat interface.Ī brand page on WeChat is called a WeChat Official Account. Unlike Facebook or Instagram, brand posts on WeChat do not appear on the main social timeline. How to use WeChat for businessīut how can you, as a brand, set up your own presence on WeChat? Here are the steps to follow, from setting up your WeChat account to marketing it to WeChat users. Tencent also has a minority stake in Snapchat, and it is an investor in several other tech companies, including Tesla, Lyft, and Reddit. Tencent Music, the largest music streaming service in China. Tencent Games, the largest gaming company in the world.QQ, a social networking and instant messaging app with more than 552 million monthly active users.Tencent is one of the largest tech companies in the world, with a market capitalization of over $251 billion. WeChat is owned by the Chinese tech giant Tencent. Over 100 countries can now apply for an account with WeChat, even if they don’t have a Chinese business license. Users can link their bank account or credit card to the app and use it to make payments in-app or in-store.īy combining social media, chat, and payment features, WeChat has become a powerful promotional tool for ecommerce businesses social selling in China. This is the payment service that is built into the app. This gives users access to payment services, money transfers, flight and movie tickets, and more. Similar to the Facebook timeline, it is the place where users can post or access news from their friends A chat interface similar to Facebook Messenger or WhatsApp. The app contains four main sections that are particularly important for business owners: In addition, WeChat users are highly engaged with the app, spending an average of two hours per day on it. WeChat for Business is a powerful way to reach Chinese consumers, as the app has over a billion monthly active users. By setting up a WeChat store, businesses can sell their products directly to Chinese consumers. WeChat for Business is a promotional tool that allows businesses to set up a presence on the WeChat platform. It is available in both Chinese and English, making it accessible to a global audience. WeChat has a 1.24 billion user base and is the largest social media app in China. It is similar to WhatsApp and Facebook Messenger, but it also has a lot of other features that make it unique. WeChat is a social media and messaging app that was developed in China. If you want to leverage WeChat to grow your business in China, here's your guide to getting started. WeChat is now a go-to channel for merchants to promote their brand and sell their products in China. Launched in 2011, it has already grown to over a billion monthly active users, dominating the social media and messaging space in China. WeChat (Weixin in Chinese) is the largest social media app in China.
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